You know that live video is exploding – from teens doing silly videos to local consultants sharing their expertise. Dear business owner, live video is what’s hot and will be “the thing” for years to come. Get used to it and learn to do live video right.
- Hold your camera the right way – vertical in most cases
- Be cognizant of those around you – don’t capture innocent people in your live shot
- Have good audio – don’t do a live shot with lots of noise (if you can help it)
- Be prepared, Daymond John does a weekly Facebook Live chat and is well prepared for what he’ll share
- Have fun and learn.
The WSJ”s Jaonna Stern writes, “Rule No. 1 of live streaming: Have a purpose. Show us a concert, a breathtaking view, a ride on your electric scooter, your new Wi-Fi connected juicer—it’s all about sharing something cool or unique. I maintained 50 live viewers on a horse and buggy ride through Central Park. But making kale salad? My viewership fell to low single digits.”