Even, Facebook, the leader in “social communication” agrees that email, for business to business communication is still so important.
Facebook recently signed up to use Microsoft Office 365 for its corporate communications as reported by the WSJ.
Of course Facebook’s own internal social workspace service, Facebook at Work competes with tools such as Slack, Skype and other more collaborative tools and services.
If you have people telling you that you can DITCH email and that you don’t need it anymore, in favor of some online post it board they’re wrong. Being able to directly email someone a message – not in a shared message board – is still an important way to community.
Collaborative tools like Jive, Slack and others are great for group collaboration, tracking projects and discussing projects. But when you need to email your boss, or email an attachment to a client – email is best.