The number one thing smaller business (and all brands) can do is to treat customers like humans instead of transactions on a spread sheet.
He explained that small businesses value relationships with customers, long term relationships.
If we remember that your CUSTOMER being a FAN should be your ultimate goal. The more you celebrate your relationship with them, the more you’ll be successful.
Nicolas said that instead of being so focused on selling a service to your customer, think how you can add value to their experience. This value leads to further awareness and more organic growth for your company.