Email users across the globe are expected to grow over 4.48 billion by 2024. This statistic indicates that email marketing will be a powerful tool to reach a wider range of audiences.
Currently, this marketing method is shaded by social media dominance. The capability of this type of marketing campaign is often ignored by marketers. Of course, social media can boost your marketing strategies and give the results you wanted. However, marketing via email can produce instant results for your business in comparison to the social networks.
Want to know how? Check out these eight reasons why marketing through email is better than social media:
1. Personalization for improved outcomes
Email messages can be personalized more than a social media post. They allow you to easily segment audiences and send them personalized messages with more specific outcomes with CTAs.
2. Segments messages to boost conversions
You can easily slice and dice your mailing list per your strategic actions based on their prior actions. Details about the emails open and links they click let you use that behavior in segmenting the audience further. This should lead to better conversion rates.
On the other hand, social media will only give you some control in demographic targeting. It’s also troublesome to track at the individual level. Even though some social media channels allow demographic segmentation, none will work like email marketing.
3. Email builds relationships and credibility
People wish to do business with those they know, admire and trust. Email offers a direct connection to the customer, making it more personal rather than social media marketing. Customers can also quickly connect with you in case of questions or concerns via email.
Also, the personal appreciation messages you send will strengthen customer relationships and open the doorways for more future business.
4. Customers favor email for promotional messages
You can send promotional offers via email based on customers’ shopping patterns with this type of marketing. Rather than just sending a generalized promotional offer, you can embrace that opportunity to send special offers for the products and services customers are interested in. Besides, you can run a permission-based promotional campaign to improve sales and keep the customers attracted to your business.
5. Email reaches more mobile consumers
Undoubtedly, the number of smartphone users increases daily. Many of them check and respond to email on their phone. Unlike building an app or SMS marketing, email marketing does not require small businesses to invest a significant amount in new technology or various software.
6. Email is more cost-efficient
Email is an inexpensive way to reach people interested in hearing from you and regularly communicate with them. Plus, whether you want to run a marketing campaign or send promotional offers, it’s relatively cheaper than advertising on social media platforms. If you can get better results at an affordable price with email, why would you spend more?
7. Seamless integration with other marketing tactics
Another top advantage of marketing through email for small businesses is that it blends well with other marketing tools. Companies can craft emails to reach a variety of goals and promote a number of other campaigns.
For instance, you can combine email marketing with a CRM system. If you are running a precise campaign and want to measure analytics, marketing through email works. On the contrary, you have to be dependent on the network you choose for social media and the facility they provide.
8. Own your email list
With your own email list, you have a direct route to potential customers and interact with them. Also, everything you communicate with them is under your control, unlike other platforms. More specifically, you need to make communications with the target audience as per the social media network’s rules, regulations, and features they provide.
Reasons to make email part of your marketing strategy include:
Email efficiently drives more traffic to your company website
Email helps in generating higher ROI
It can be an effective tool to generate brand awareness
Emails improve customers’ engagement easily and quickly
Marketing via email is useful for testing the various strategies
If you make email part of your marketing strategy, you will have a lot more benefits than choosing social media. The most common advantages of marketing through email include owning an email list, most personalized and one-to-one communication, inexpensive, audience segmentation, and much more.
Whether to choose marketing through social media or email, it should be your decision. Nonetheless, when you want to increase brand awareness, boost sales, or retain brand-loyal customers, the power of marketing through email should not be overlooked.