data security

How SMBs Can Conquer Ransomware

You don’t have to look far past the news headlines to see that ransomware is a big and growing problem today. And companies have a lot to lose — $1 billion per year, to be exact. What is Ransomware and How Does it Affect Small Businesses? Ransomware is a type of malware that is able […]

10 Tech Platforms Small Business Owners Should Master

What basic tech skill should all small business owners have to manage day-to-day operations? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Basic Search Commands  It […]

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4 Techniques to Grow Customer Trust and Loyalty

If there’s one thing that small business can take comfort in is the idea that bigger isn’t always better. There’s a really good reason why some of those good old mom-and-pop shops still stand today despite the presence of bigger chains that pop up like crazy and threaten the small players. There’s something comforting about […]

Amazon Products

How To Master Amazon Repricing

Do you cut your prices whenever your Amazon competitors cut theirs? Who’s going to reach the bottom first? Are there other options to cutting what you charge? Buyers use many factors to decide who to choose from, and very few choose the cheapest supplier regardless of other factors. Repricing is an important strategy for Amazon […]

encrypt

Data Breaches: Prevention & Marketing

With serious data breaches affecting a number of retailers in the past few years, you’d think that all business owners would be strengthening their security measures — but that’s not necessarily the case. In 2015, half of global cyberattacks targeted small businesses. Why? Because many small business owners don’t take proper precautions; assuming that criminals […]