There’s a lot we small business owners than learn from the Presidential campaign. Ted Cruz’s campaign has 178 different profiles of voters. He can target these customers with different messages. Berni Sanders is crushing the use of videos – with many going viral.
- Build a fan base
- Don’t sell, educate.
- Create engaging video and other digital content.
- Target and segment your customer base.
- Build profiles of your prospect customers.
- Connect your fan base to a sales funnel.