Archive by category eCommerce

How To Make Price A Strategy In Your Sales

Last holiday season, Amazon updated pricing on its website nearly 10 million times, ensuring the best sales beat out competitors. Now, smaller retailers have similar enterprise-pricing tools that enable creative pricing strategies across all sales channels. Kara Egan, Director of Product Marketing, Stitch Labs, shares her insight in this guest blog post. As a business, it’s […]

Twitter Buy Button and New Page Features a Boost to Online Businesses

We’re starting to see trends with social platforms, such as Facebook and Google Ads, adding “Buy” buttons for quicker sale transactions. These features can be game-changers for small online businesses looking to quickly convert lookers into buyers. Following suit, testing is under way for a Twitter “Buy” button as well as for product and collection pages. […]

Amazon Free Shipping on Small Items Might Hurt Local Retailers

eCommerce giant Amazon recently released plans for another strategic move that they are hoping will help them secure more business that local retailers are getting: Free Shipping on smaller items purchased through their site. In a recent blog post on electronic postage solution provider, Endicia, they shared that the new offering from Amazon will provide […]

Amazon’s “Trunk Delivery” Program is Delivering Packages in Customers’ Trunks

No one can deny the convenience of online shopping -you search products online,  click ‘purchase’ and in a matter of days your products are delivered directly to your doorstep.  But, what happens when you’re not available to receive your package? With most delivery hours taking place during working hours, packages are often left exposed for anyone to take, thrown […]