Archive by category Local Marketing

11 Strategies to Combine Your Offline and Online Marketing Efforts

What’s one strategy to connect my offline marketing to my online marketing? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Use Online Incentives […]

10 Tips for Communicating with Your Colleagues Smallbiztechnology

13 Effective PR Exposure Strategies That Won’t Break the Bank

Which one strategy should small business owners adopt to maximize PR exposure without spending a fortune? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEChas also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Find the Right […]

Facebook “Call Now” Button Increases Local Awareness

In 2004, when Facebook was founded, the sole purpose of the site was to serve as a social networking platform for individuals to stay connected with their social circles.  Whether that be friends or family, many people sought out Facebook for their own personal use. Over the past many years, Facebook has continued to not only serve […]

Study Reveals Power of Facebook for Small Business Marketing

Social Media marketing has become an essential for small businesses today. With almost half of the world’s population being active on the internet, it is one of the fastest and most effective ways to reach consumers. However, with so many different social platforms to choose from, knowing how to get started is often the biggest challenge […]

Facebook vs. YouTube: Who’s Winning the Video Marketing Battle?

Facebook vs. Youtube: Who’s Winning the Video Marketing Battle? By: Brad Jefferson, CEO of Animoto Over the past few months, the internet has been abuzz with chatter about Facebook overtaking YouTube as the go to destination for video on the web. Facebook surpassed YouTube in total number of video views on desktop in the U.S. […]

From Idea to Profits: Founder of UGG Boots Shares Story of Success [Video]

From going door to door to every surf shop in California, to exceeding over $1 billion dollars a year in sales, Brian Smith, Founder of UGG Boots is a prime example of how, with a little determination and persistence, you can turn an idea into profit. Brian shared this his story of success at the 2014 Small Business Summit in NYC. […]