Archive by category Local Marketing

CBS Radio Says Hyper Local Marketing Is The Next Big Thing (Plus $25,000 Makeover Contest)

CBS Radio Says Hyper Local Marketing Is The Next Big Thing (Plus $25,000 Makeover Contest)

The space for local marketing is heating up – in fact it’s boiling. There’s local marketing consultants and agencies who are vying to help small businesses use Yelp, Foursquare, Google Local, Facebook and every other local marketing venue available. (Want to win $25,000 in local marketing? This contest is for you!) Then you have companies […]

Building a Lifestyle Brand: Todd Tesoro of Ivy Prepster Shares Tips at Wix Small Business Breakfast (Video)

Building a Lifestyle Brand: Todd Tesoro of Ivy Prepster Shares Tips at Wix Small Business Breakfast (Video)

Were you able to attend the last Wix Small Biz Breakfast on June 11th? We were able to have an informative conversation with Todd Tesoro, founder of Ivy Prepster, and he shared his thoughts and ideas on building a lifestyle brand. I know some of you weren’t able to make it, so I’ve uploaded the […]

Starbucks New Technology Offering Serves As Great Lesson in Innovation. Here are 5 Innovative Ideas for Your Business!

Starbucks New Technology Offering Serves As Great Lesson in Innovation. Here are 5 Innovative Ideas for Your Business!

Starbucks is launching new technology in their coffee shops. Believe it or not, this technology has nothing to do with the coffee business, but it WILL bring in more sales. The technology is a new tabletop phone charging system. The technology is designed so that customers can set their cell phone down on a designated […]

Local Business Leads: Quality, Conversion and ROI – Interview with ReachLocal CEO Sharon Rowlands

Local Business Leads: Quality, Conversion and ROI – Interview with ReachLocal CEO Sharon Rowlands

I recently had the opportunity to sit down with Sharon Rowlands, CEO at ReachLocal, to discuss the importance of local marketing for small business, how to generate more local business leads and, more importantly convert those leads to actual sales. One of the factors we discussed is how to not only generate effective business leads, […]

Foursquare 101: 10 Ways to Use Foursquare to Grab Local Customers and Boost Your Business

Foursquare 101: 10 Ways to Use Foursquare to Grab Local Customers and Boost Your Business

I recently had the opportunity to speak with Nina Yiamsamatha, who’s part of the small business marketing team at Foursquare. For those who don’t know what Foursquare is – it’s a mobile app that people use to find places to go – and it’s a very powerful tool for small business! Foursquare is an amazingly powerful […]

Pinterest Is More Than Images: 5 Ways To Optimize Pinterest for Local Search

Pinterest Is More Than Images: 5 Ways To Optimize Pinterest for Local Search

We already know how great Pinterest is for e-commerce sites, big brands and adorable babies, but what about local businesses? While Pinterest might not seem like the most obvious choice, with these 5 tips, a Pinterest page will be fully optimized for finding fans through localized search. Danny Maloney, CEO of Tailwind (Pinterest analytics company) offers his […]

Marketing, Sales & Networking – 3 Reasons You Shouldn’t Miss Market New York Expo on May 29th

Are you a small business owner who wants to take your marketing skills to the next level in order to build your brand, increase sales and gain customers? Then you’ll want to attend the upcoming Market New York Expo, taking place on May 29th, 2014 in the Metropolitan Pavilion in New York City. Market New […]