Archive by category Local Marketing

From Idea to Profits: Founder of UGG Boots Shares Story of Success [Video]

From Idea to Profits: Founder of UGG Boots Shares Story of Success [Video]

From going door to door to every surf shop in California, to exceeding over $1 billion dollars a year in sales, Brian Smith, Founder of UGG Boots is a prime example of how, with a little determination and persistence, you can turn an idea into profit. Brian shared this his story of success at the 2014 Small Business Summit in NYC. [...]

Winning Marketing Strategies that Will Crush Your Competition and Make Prospects Say “YES” [Video]

Winning Marketing Strategies that Will Crush Your Competition and Make Prospects Say “YES” [Video]

At the 2014 Small Business Summit, David Newman, author of “Do It Marketing” started his presentation with a live poll to the audience about their favorite forms of marketing.  Whether you chose to be tech savvy, anti-social media or a business that hasn’t even developed a website yet, there was one common goal among everyone in the room. [...]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and [...]

Use Facebook Page CTAs to Drive More Traffic and Get More Leads

Use Facebook Page CTAs to Drive More Traffic and Get More Leads

The New Year has already brought with it major changes as far as Facebook and social media marketing are concerned. Some changes, like the social network’s new algorithm to crackdown on overly promotional content, could become a hindrance to small business owners using Facebook Business Pages. Others, however, are providing brilliant new ways of attracting [...]

Why Old School Marketing Is Still Essential In Todays Digital World [Video]

Why Old School Marketing Is Still Essential In Todays Digital World [Video]

In today’s competitive business environment, so much focus is placed on the newest ways to reach and market to your potential clients – and it’s often digital solutions that most turn to. But, as we learned from Carmen Sognonvi, Owner of Urban Marital Arts, at the 2014 Small Business Summit, there is definitely a place [...]

Holiday Free Shipping Battle: Target Takes on Amazon and Why Your Business Should Care

Holiday Free Shipping Battle: Target Takes on Amazon and Why Your Business Should Care

As the holiday season approaches, both brick and mortar and online retailers are looking for every advantage they can get to secure their piece of the sales pie. For small businesses, this can be a huge task as the big dogs, like Amazon, Target, Walmart and others, dominate sales due to their size. But, even [...]

CBS Radio Says Hyper Local Marketing Is The Next Big Thing (Plus $25,000 Makeover Contest)

CBS Radio Says Hyper Local Marketing Is The Next Big Thing (Plus $25,000 Makeover Contest)

The space for local marketing is heating up – in fact it’s boiling. There’s local marketing consultants and agencies who are vying to help small businesses use Yelp, Foursquare, Google Local, Facebook and every other local marketing venue available. (Want to win $25,000 in local marketing? This contest is for you!) Then you have companies [...]