Archive by category Local Marketing

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Facebook “Call Now” Button Increases Local Awareness

In 2004, when Facebook was founded, the sole purpose of the site was to serve as a social networking platform for individuals to stay connected with their social circles.  Whether that be friends or family, many people sought out Facebook for their own personal use. Over the past many years, Facebook has continued to not only serve […]

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Study Reveals Power of Facebook for Small Business Marketing

Social Media marketing has become an essential for small businesses today. With almost half of the world’s population being active on the internet, it is one of the fastest and most effective ways to reach consumers. However, with so many different social platforms to choose from, knowing how to get started is often the biggest challenge […]

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Facebook vs. YouTube: Who’s Winning the Video Marketing Battle?

Facebook vs. Youtube: Who’s Winning the Video Marketing Battle? By: Brad Jefferson, CEO of Animoto Over the past few months, the internet has been abuzz with chatter about Facebook overtaking YouTube as the go to destination for video on the web. Facebook surpassed YouTube in total number of video views on desktop in the U.S. […]

Brian Smith - Idea to Profits

From Idea to Profits: Founder of UGG Boots Shares Story of Success [Video]

From going door to door to every surf shop in California, to exceeding over $1 billion dollars a year in sales, Brian Smith, Founder of UGG Boots is a prime example of how, with a little determination and persistence, you can turn an idea into profit. Brian shared this his story of success at the 2014 Small Business Summit in NYC. […]

David Newman - Winning Marketing Strategies

Winning Marketing Strategies that Will Crush Your Competition and Make Prospects Say “YES” [Video]

At the 2014 Small Business Summit, David Newman, author of “Do It Marketing” started his presentation with a live poll to the audience about their favorite forms of marketing.  Whether you chose to be tech savvy, anti-social media or a business that hasn’t even developed a website yet, there was one common goal among everyone in the room. […]

Cliff Worley - Shark Branding

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and […]

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Use Facebook Page CTAs to Drive More Traffic and Get More Leads

The New Year has already brought with it major changes as far as Facebook and social media marketing are concerned. Some changes, like the social network’s new algorithm to crackdown on overly promotional content, could become a hindrance to small business owners using Facebook Business Pages. Others, however, are providing brilliant new ways of attracting […]

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Why Old School Marketing Is Still Essential In Todays Digital World [Video]

In today’s competitive business environment, so much focus is placed on the newest ways to reach and market to your potential clients – and it’s often digital solutions that most turn to. But, as we learned from Carmen Sognonvi, Owner of Urban Marital Arts, at the 2014 Small Business Summit, there is definitely a place […]