Archive by category Local Marketing

How to Deal With Google Search Results Page Changes

How to Deal With Google Search Results Page Changes

Google is always the elephant in the room when we’re talking about the success or failure of our websites. Any changes the behemoth makes are studied, scrutinized and discussed, ad nauseam, so I was more than a little interested when my Google search results screen looked slightly different. At first I wondered if it was [...]

Local Retail Businesses Must Be Listed In Online Local Directories. GoDaddy’s New Service Makes It Easy.

Local Retail Businesses Must Be Listed In Online Local Directories. GoDaddy’s New Service Makes It Easy.

Local businesses surely must marketing in their local neighborhoods to get local customers. This local marketing includes local radio advertising, mailing flyers, handing out postcards, store signage and more. It also must include a strategy to ensure your local business is listed in the dozens of online directories where millions of local businesses are looked [...]

4 Ways Small Business Can Profit from Google Glass and Augmented Reality

4 Ways Small Business Can Profit from Google Glass and Augmented Reality

The future is in the eye of the beholder… literally.  With a great deal of excitement surrounding its release, this January Google Glass is expected to be sold to the general population.  The glasses incorporate augmented reality technology and will allow the user to give commands to a wearable computer in the form of digital eyewear. [...]

5 Must-Haves When Building a Website For Your Restaurant (or any Small Business!)

5 Must-Haves When Building a Website For Your Restaurant (or any Small Business!)

The other day I was looking for a local restaurant to take my family to dinner. Like most people, I turned to the internet and began my search. Because I write about and consult on technology, I always assumed that every business out there knows how important it is to have a strong web presence, [...]

The New Ways Yahoo! is Helping Small Businesses Gain Visibility

The New Ways Yahoo! is Helping Small Businesses Gain Visibility

Small businesses are always looking for ways to gain visibility in an increasingly competitive business world. Recognizing this, more companies than ever are realizing the value of helping the country’s many small businesses succeed. After all, small business success has a direct impact on the economy, since more than half of American employees work in [...]

Food Trucks and Technology: How The Trucks Roll With Technology To Find and Serve Customers

Food Trucks and Technology: How The Trucks Roll With Technology To Find and Serve Customers

  Food trucks have quickly become a hot item in many large cities across the U.S., with anxious customers wrapping down sidewalks in front of their favorite truck. We watch food truck competitions on television and many people will spend extra time tracking down their favorite truck location just for that special bite of food. After [...]

The Insider’s Perspective On Google+ Local: An Interview With Yodle’s Louis Gagnon

The Insider’s Perspective On Google+ Local: An Interview With Yodle’s Louis Gagnon

Google+ Local recently hit its one year anniversary, and it’s been a busy year over there, with upgrades and changes. If you’re not aware, Google+ Local pages can help your business connect with customers, are indexed by the search engine, and include user reviews and Zagat ratings, which can help to boost your business’s online [...]