The New York Times did a great story about how a cleaning company uses data to help refine how it’s cleaners clean and more. Smart companies are really all about only 4 things a) how they treat their employees b) how they treat their customers c) how good their product is and d) how they’re using data to be more efficient. WHAT you sell is important, but what’s more important is HOW you sell it.
The article reads, “His company is unusually high-tech for the industry. It collects more than 700 points of data, like the time it takes to mop a square foot, and uses the information to improve and refine its cleaning methods, and to set prices.”