Key Trends: 12 That Will Drive Small Business in 2022

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New business trends are developing as life returns to routine, and recognizing them may help smaller firms recover their footing faster.

New business trends are developing as life returns to routine, and recognizing them may help small firms recover their footing.

Were you a small business thrown into chaos when the Covid-19 outbreak? If you were hit, you may just now be starting to recover more than a year later. In a post-pandemic environment, small-enterprise owners must be aware of the changes and key trends driving business.

1. Empathy and Emotional Intelligence

We cannot overstate the importance of emotional honesty and modeling emotional intelligence.

Empathy is no longer a luxury but rather a valuable tool for coping with life’s and work’s obstacles. You don’t have to know or reveal every detail of an employee’s (or your own) circumstances, but detecting moods or actions and responding with care is appreciated. “If we inquire, ‘How are you doing?’ we genuinely want to know.” Adopt that slogan.

2. Social Media Influencer Marketing

The power of influencer marketing is a key trend that small companies should be aware of if they aren’t already.

Small companies may use online platforms and social media channels such as Instagram and TikTok to communicate their stories and raise awareness and enthusiasm. Influencers of all sizes (even micro-influencers) provide credibility to the article by adding context and endorsements.

3. Large-Scale Business Processes and Systems

Small firms must begin adopting large corporate systems and procedures to succeed in 2022.

What we mean is that small firms should set up toll-free phones, IVR systems, and automation to organize their operations. Act as if they were much more significant than they are. It will be critical to their success if they can do this.

4. Increased Recruitment Efforts

Companies will be able to broaden their recruitment efforts to be more far-reaching than in the past.

As the globe is more linked than ever, more individuals choose remote work locations throughout the world. In a tight labor market, organizations have purposefully established their culture. They are defined purpose, values, and norms will be more effective in recruiting the appropriate personnel.

5. Workplace Values That Put Family First

Over the past year or two, many individuals have reviewed what they value in life, resulting in family-first key trends.

As a result, company owners must establish a workplace that prioritizes people or risk losing their most exemplary employees. Small-business owners must develop a set of workplace principles with their employees and ensure that supervisors, in particular, lead by example.

6. Building Relationships with Business Owners

Don’t miss out on 2022’s hottest key trend: networking!

Small company entrepreneurs may increase their efforts tremendously by networking with other business owners rather than expanding alone. As a result, networking allows you to get business lead referrals and hear new market views. Learn from other people’s experiences, improve your game, and pitch. Team up and establish partnerships that motivate and drive each other’s development.

7. Digital Marketing’s Effectiveness

Digital marketing is here to stay, and small company owners should embrace it.

However, digital marketing may not completely replace in-person profile development. While it did during the epidemic, its cost- and time-saving benefits cannot be overlooked. Consequently, utilize these advantages to reach a large audience constantly.

8. Cloud and Digital Technologies for Business

A robust digital presence is lacking in many small firms.

Your ability to utilize and use today’s digital and cloud technologies will determine much of your success. Similarly, key trends like this bolster your commitment to keeping on top of whatever technology your customers use. That is to say, it will add to your success in the next ten years. It’s Slack, Teams, and Twitter trends these days. Who knows what the situation will be like in three years?

9. Product Development and Agile Service Delivery

The ability to stay flexible in client service delivery and product development will provide you with an edge.

Flexible delivery trends assist in creating a personal brand with a recognized competitive advantage. Likewise, creating a range of solutions and understanding the effect of these solutions on various customers can help your small company stand out. To clarify, your small business can stand out in any market by allowing you to provide variety, creativity, and strategic innovation.

10. Employee Business Coaching and Mentoring

Small firms will need to develop unique, new methods to recruit and retain talent to keep their employees happy and enhance retention.

Trends toward providing coaching or mentoring to workers exist. Consequently, it is considerably more beneficial to a person’s growth than a break room with a ping-pong table!

11. Synchronous and Delayed Video

The use of both synchronous and asynchronous video will be crucial.

The use of video to prospect, sell, service, and meet with people across the world has increased dramatically in the previous 18 months. Everyone has access to a phone, tablet, or laptop, and we are just a click away from engagement. Video is the new “new” thing, and its popularity will only grow. There are several free platforms to choose from. Get started!

12. A Business That Is Both Traditional and Hybrid

As we balance security and insecurity with a healthy home and working environment, we have options for workers.

Having a hybrid workplace where workers may pick their best work schedule will be a key trend for the future. In conclusion, employers must accept multi-generational staff with various value systems and life-learned skill sets.

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Becca Williams is a writer, editor, and small business owner. She writes a column for and many more major media outlets.