The Rise of ‘Tipflation’: Americans’ Changing Attitudes Towards Tipping

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Tiplation Rises

Tipping has long been ingrained in American culture as a way to show appreciation for good service in restaurants and bars. However, in recent years, there has been a significant shift in the tipping landscape. Americans are increasingly finding themselves faced with the expectation to tip in a wide range of service industries, from takeout establishments to hair salons. This phenomenon has been dubbed ‘tipflation’ and is causing many Americans to grow wary of this evolving tipping culture.

A Growing Expectation to Tip

According to a survey conducted by the Pew Research Center in August 2023, a broad majority of Americans feel that they are being asked to tip service workers more frequently than in the past. Approximately 72% of U.S. adults believe that tipping is expected in more places today than it was five years ago. This sentiment cuts across demographics and is partly attributed to the adoption of technology such as point-of-sale tablets, apps, and digital kiosks, which make it easier for businesses to prompt customers for tips.

Confusion and Lack of Consensus

While Americans are increasingly being asked to tip, there is relatively little confidence when it comes to knowing when and how much to tip for different services. Only about a third of Americans find it easy to know whether or how much to tip. Furthermore, there is no consensus on whether tipping is a voluntary choice or an expected obligation. Approximately 21% of Americans view tipping as a choice, while 29% consider it an obligation. The majority, 49%, believe that it depends on the situation, highlighting the lack of a unified set of rules or expectations.

Businesses Suggesting Tip Amounts

To further complicate the matter, businesses have started suggesting tip amounts to their customers, either on the bill or through checkout screens. However, this practice does not sit well with most Americans. The Pew Research Center survey found that 40% of Americans oppose businesses suggesting tip amounts, while only 24% favor it. Another 32% neither favor nor oppose the practice. Interestingly, older Americans tend to feel most negatively about tip suggestions, with 47% of those aged 65 and older opposing them.

Varying Attitudes Among Age Groups

Attitudes towards tip suggestions vary among different age groups. While older Americans tend to oppose them, young adults under 30 are split in their views, with roughly equal shares favoring, opposing, or having no opinion on tip suggestions. This discrepancy in attitudes reflects the evolving nature of tipping culture and highlights the need for businesses to consider the preferences of different demographics when implementing tipping practices.

Tipping Habits in Specific Industries

Despite the confusion and lack of consensus surrounding tipping, there are certain industries where a clear majority of Americans still favor tipping. The survey conducted by Pew Research Center revealed that 92% of adults always or often leave a tip when dining at a sit-down restaurant. Similarly, 78% of adults do so when getting a haircut. On the other hand, buying a beverage at a coffee shop or eating at a takeout restaurant with no servers had the least support for tipping, with only 25% and 12% of adults always or often tipping, respectively.

The Importance of Service Quality

When it comes to deciding whether and how much to tip, the quality of service plays a significant role for the majority of Americans. Approximately 77% of adults consider the quality of service they receive as a major factor in determining their tipping behavior. This finding underscores the importance of providing exceptional service in order to receive gratuities.

See first source: Fox Business


Q1: Why has tipping become more common in different industries?

A1: Tipping has expanded due to technology like point-of-sale tablets and digital kiosks. These tools make it easier for businesses to ask for tips.

Q2: Do most Americans find it easy to know when and how much to tip?

A2: No, only about a third of Americans find it easy to decide when and how much to tip in various situations.

Q3: Is tipping considered a choice or an obligation in the U.S.?

A3: Opinions vary. 21% view it as a choice, 29% as an obligation, and 49% say it depends on the situation.

Q4: How do Americans feel about businesses suggesting tip amounts?

A4: 40% oppose businesses suggesting tip amounts, 24% favor it, and 32% have no strong opinion. Older Americans, in particular, tend to oppose these suggestions.

Q5: Do attitudes towards tipping suggestions vary by age?

A5: Yes, older Americans generally oppose tip suggestions, while young adults under 30 have mixed views.

Q6: Which industries do Americans commonly tip in?

A6: Americans mostly tip in sit-down restaurants (92%) and when getting haircuts (78%). Tipping is less common in coffee shops and takeout restaurants.

Q7: How important is service quality in determining tips?

A7: Service quality is a major factor for about 77% of adults when deciding to tip and how much.

Q8: Are Americans tipping more frequently now than in the past?

A8: Yes, 72% of U.S. adults believe they are asked to tip more frequently now compared to five years ago.

Q9: Does the Pew Research Center survey reflect a unified stance on tipping?

A9: No, the survey highlights a lack of consensus and varying attitudes towards tipping in America.

Featured Image Credit: Photo by Sam Dan Truong; Unsplash – Thank you!

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Becca Williams is a writer, editor, and small business owner. She writes a column for and many more major media outlets.