Author Archives: Ramon Ray

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Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

Comcast Business Webinar on August 2 – How to Build a Strong Team

No matter how small your business is, you likely rely on others to help you along the way, whether it is full-time employees, part-time staff, or freelancers who help you with one-off projects. A small business is only as strong as its team, which is why I am excited to tell you about a free, […]

New Email Authentication Rules Will Impact Your Email Delivery: Understanding DMARC

Have you ever received an email claiming to be from a specific brand or company, but it clearly wasn’t? Well, you’re not alone. And to prevent these type of “phishy” emails from reaching your inbox, email authentication standards have been put in place. That’s where Domain-based Message Authentication, Reporting & Conformance (DMARC) comes into play. […]

Email Personalization Works: Hilton Garden Inn “Welcomes Ramon” via Email

What a nice, personalized, welcome email from the Hilton Garden Inn, welcoming me to their LA hotel. As a small business owner you can use EMAIL in a powerful way to engage and bring a deep personalized connection to your customers and potential customers. While you can do many of this on your own, you […]

Collaboration Tools are Important But Email Is Still Essential: Faceboook Agrees

Even, Facebook, the leader in “social communication” agrees that email, for business to business communication is still so important. Facebook recently signed up to use Microsoft Office 365 for its corporate communications as reported by the WSJ. Of course Facebook’s own internal social workspace service, Facebook at Work competes with tools such as Slack, Skype and other […]

Easily Transfer Data From iPhone or iPad with iKlips Duo Thumb Drive

Getting data into your iPhone or iPad via your camera or other means is pretty easy. However, when you want to transfer lots of data from these devices to another device – it’s not so easy. Especially when it’s lots of data. There’s a new gadget I was introduced to, iKlips Duo, which is a […]

Building a Website for Your Small Business? This Checklist Will Help

This article is brought to you in partnership with Verisign, the global leader in domain names and internet security. Many small businesses find a website to be instrumental to their growth as a business. However, many small business owners aren’t sure where to start or are intimidated by the process of building a website. Our […]

Google Calendar Went Down. Don’t Give Up On Cloud Computing.

The Wall Street Journal Reports that Google Calendar was inaccessible last week, for a few hours. Sure – that’s a LONG time and it could be another online service next week. However, for me, the world of online computing – internet based software – is still a great (the best) option for your business. Online […]

Facebook Changes Algorithms (Again) To Focus on Friends and Family: Build Your Email List.

I’ve told you before and I’ll tell you again, if you want to succeed in digital marketing ONE of the things you MUST do is to build your email list. Collect email addresses at every opportunity – especially on your web site. Facebook is changing its algorithm to ensure it gives TOP news feed posts […]

Where Will You Host Your Videos? Twitter? Facebook? Snapchat? YouTube?

There’s a lot of places to host and share your videos. As a business owner, you want to create videos as it is the most engaging you to bring your brand to your audience, increase their engagement and make your brand more personal. Facebook is adding more and more features to Facebook Live, SnapChat is […]

Your Biggest Security Threat Is Not Hackers: It’s Poor Passwords

There’s a lot of talk about hackers getting into computers, mobile devices and networks. This talk should not be ignored, but one of the biggest security threats is really, small business owners, having poor passwords. In partnership with LastPass, Joe Siegrist, VP and GM of LastPass, shares his insight on how and why to create better […]