Author Archives: Ramon Ray

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Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

Shipping Is A Pain. 5 Ways Smart Retailers Do It Better.

eCommerce is awesome. You just build your “ecommerce web site’, watch customers click and buy and you just collect money into your PayPal account every week – right? No! Shipping is tough. If you’re shipping internationally and want to ensure it goes through customs faster, put a Harmonization Code on the shipping documents. Endear yourself [...]

4 Ways to Incorporate Cultural Traditions into the Workplace

The American workplace is growing more diverse each year, with the U.S. Census Bureau predicting that by the year 2050, there will be no minority in the country, and between 2000 and 2050, immigrants and their children will comprise 83 percent of the growth in the working-age population. This multicultural workforce means that many offices [...]

Want Your Emails To Get Delivered Better? Print Out and Keep This Neat Infographic.

Email marketing company Vertical Response provides a great overview of tips in how small business owners can better ensure their emails get through spam folders and other barriers to reach their intended destinations. Vertical Responses infographic shows that you can directly influence whether your emails land in the inbox or the dreaded Spam folder. While the [...]

SMS Marketing Works. Use These 5 Tips To Do It Right.

Marketing to your prospects and customers on their phones, via SMS can work, you just have to do it right. Josh Lange, Lead Client Success Manager of SMS marketing company CallFire helps us understand how to do it right, in this post. It’s no secret that smartphones have taken over the world. In fact there are almost [...]

Use Customer Data to Improve their Experience. Be Careful How You Use It.

Facebook is one of the recent and most publicized examples of an online service testing (manipulating?) customer data. Christian Rudder, founder OKCupid writes in the Wall Street Journal that his service also tested customer data and even manipulated it a bit. They did inform users, they did share the results and the experiment helped OKCupid to [...]

Can Your Small Business Compete Against Big Retailers? Here’s 4 Suggestions.

Let’s face it – Bath and Body Works, Mrs. Field’s Cookies, Radio Shack and a zillion other retailers have already primed their marketing engines and are ready to push out million dollar advertising blitzes to attract customers, get them to buy and wow them. According to e-commerce company Volusion mobile commerce will explode, in 2014 the [...]

Free Shipping: Real Facts and Options for Small Business

If you run an eCommerce business you’ve probably been tempted to offer free shipping in order to get more customers. But simply offering free shipping can be a big mistake if you don’t know all the facts and figures to make it work. I recently wrote a post for Endicia on Free Shipping – The [...]

HR Rules and Regs Are Impossible To Keep Up With. ThinkHR Has A Solution

Running a business is not easy. Sure there’s the joys of freedom and passion as indicated in the latest Infusionsoft Small Business Survey , however there are so many challenges. Tax compliance, regulatory compliance, marketing to get more customers and to keep the ones you have. For businesses who are growing, another headache is human resources management [...]

Hiring for Success: 4 Things to Seek and Avoid in a New Hire

To ensure your next candidate is a lasting member of your team, it’s important that you know what you should search for as you filter through résumés. Here are a few things you should look for, and avoid, when going after a new hire. I am blogging on behalf of Visa Business and received compensation [...]

3 Shipping Strategies Every eCommerce Business Needs To Know

If you’re an ecommerce business, you know how intricate the shipping process is and how much it impacts your overall success. Afterall, you can sell a million dollars worth of product, but if you can’t get it to the customers door in one piece and at an affordable cost, you’ll soon go bust. In a recent [...]