Author Archives: Ramon Ray

Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

Blockchain Is The New Hype Machine Small Businesses Should Ignore

Blockchain is the rage. It’s on the lips and lexicon of every tech pundit, journalist and tech executive. What is blockchain? You can read all about it yourself here but in short, it’s a database of databases, a record keeping system that is shared by all,  updated by all and secure. Here’s why it’s not relevant […]

5 Technologies every Entrepreneur Should Invest In

For the entire business realm, technology has become a rather indispensable part. When compared to the age-old commercial system, online marketing has become way more popular. We are sure by now that we are living in an era of unprecedented technological growth. For a business owner, it is indeed intimidating to keep up with the […]

How Has Technology Impacted Your Business?

Even a few years back, when you walked into an office, you would find employees working on typewriters and chatting with their colleagues on their landline phones. When they had to communicate with another colleague, they had no option but to get up and reach out to the workplace of that individual. However, technology seems […]

Branding Your Business On a Budget

Every business needs to have an identity, so that customers know and remember what the business is about. The process of creating and communicating this identity is called branding, and it’s key in ensuring a company’s success. Branding your small business is all about creating a recognizable look, and a memorable one, that your customers […]

6 Signs You’re Over-Segmenting Your Marketing Automation Campaigns

Email marketing automation software and personalization is becoming more hyped with the rise of big data and AI. Every marketer knows that email list segmentation improves open and click rates. Segmented lists have 14.31% more open rates than non-segmented counterparts. It also raises click rates up to 100.95%. But, there’s such a thing as over-segmentation. […]

How To Know If You Need A Cell Phone Signal Booster

If you are like me, you have had some really important phone calls happen when you can’t quite get good cellular reception. When you are in a building without good reception or in a part of your house that can not quite get the bars needed to take the call, it is frustrating. If you […]

Dell Announces A New and Updated Commercial PC Portfolio

For more than three decades, Dell has paved the way for personal computer innovations. The PC stalwart continues to set the pace for introducing new technologies, as evident by the recent announcement the company made about the unveiling of a new line of commercial personal computers. Dell recently announced the upgrading of endpoint security protections […]

6 Tips to Help You Create Awesome Product Images for Your eCommerce Store

Before delving into the eCommerce world, I thought shooting products was easy: “You just need to grab a camera, use a bright light, and the photos will come out okay, right?” Any retailer that has tried DIY product photography knows this is not the case. Product photography is more complicated than it seems. It requires […]

Microsoft 365 Adds Enhanced Security in a New Update

Many business owners are pretty familiar with Microsoft Office 365, which launched several years ago. It was a corner stone of Microsoft Office shifting from “CD” based software installed on a computer to a cloud computing environment where Microsoft Office tools such as Word and Excel were accessed via a web browser. Launched more recently […]

Digital Checks Speed Payments and Boost Efficiency

Writing checks has been an integral part of running a small business for well over a century – as essential to an entrepreneur’s operations as turning on the lights or balancing the cash drawer. And for most of that history, hearing “the check is in the mail” was like a vote of confidence. Small business […]