Author Archives: Ramon Ray

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Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

Video and Content Key Behind Verizon’s $4.4 Billion Purchase of AOL

Last week Verizon, the nations largest wireless carrier, announced a plan to purchase AOL for $4.4 billion in cash, pending regulatory approval. The purchase will combine one of the largest mobile networks with a leading content provider, and will give Verizon a significant foothold in the world of digital media and marketing. This is not the first play [...]

Facebook vs. YouTube: Who’s Winning the Video Marketing Battle?

Facebook vs. Youtube: Who’s Winning the Video Marketing Battle? By: Brad Jefferson, CEO of Animoto Over the past few months, the internet has been abuzz with chatter about Facebook overtaking YouTube as the go to destination for video on the web. Facebook surpassed YouTube in total number of video views on desktop in the U.S. [...]

Build a Business App in 4 Simple Steps with Como

As more and more small businesses lose market share to larger brands with more sophisticated digital platforms and infrastructures, experts are recommending that small businesses foray into the world of mobile apps. More than just the ‘next step’ in digital marketing, mobile apps have become a solution to the dynamic and evolving needs of small [...]

How to Market Like the Big Dogs on a Small Business Budget

How To Market on a Small Business Budget “If you build it, they will come”. If only!! One of the biggest struggles most small businesses face is trying to reach and attract customers. Whether you are a B2B (Business to Business) or a B2C (Business to Consumer) business, if you don’t have a way of [...]

3 Easy Steps to Home or Office Automation and Energy Saving with the Staples Connect

In honor of Earth Week, we spent some time looking for cool tools and tech that is making a difference not only in our lives, but to the world as a whole – by saving energy and natural resources. The one thing that came to mind was home automation – the automatic electronic control of [...]

How Entrepreneurs Can Build Their Brand Using Google+

The aim of this article is very simple. ­ I have to convince you that you are making a big mistake by ignoring a major part of the future of Google, Google+ First things first, people simply don’t get this whole Google+ social media thing. You think it’s about posting pictures of cats, or your lunch, or [...]

Why Loneliness Can Cripple Your Business. 4 Lessons From An Empanada Bakery.

“No Man Is an Island”, but sometimes as small business owners we feel like we are deserted on an island – entrenched in our non-stop world of tasks, planning and decisions. Being a small business owner could possibly be one of the most difficult challenges one could ever take on. So why do we do [...]

Hiring Is So Important. Here’s 5 Awesome Tips To Do It Right.

Hiring, regardless of size of your company, is one of the most daunting, anxiety ridden and costly tasks you will be faced with as a business owner. For small businesses, however, it comes at a much greater cost, both in time and dollars. So getting it ‘right’ is of the utmost importance. Unfortunately, there is [...]

Save Time and Secure Your Business with a Password Management Tool

How many passwords do you have? If you’re like most business owners, the answer is “too many.” In the course of a month, the average individual visits over 25 different password-protected websites. That’s a lot of information to remember. To make it simpler, some people use the same password for multiple sites; in fact, 65% [...]

Social Media Is The Ultimate Tool for Small Businesses Says @GuyKawasaki #sxswi

Guy Kawasaki and Peg Fitzpatrick gave an excellent presentation with 10 practical ways to do better with social content marketing. During the Q&A I asked Guy, what does he say to the many small business owners who feel social media is not giving them the return they want? What does he say to those who [...]