Author Archives: Ramon Ray

Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

5 Tips To Choosing Your Marketing Automation Provider

Marketing automation is all about making your life easier. Nurturing leads used to be one-part science and one-part creativity, but whichever part you focused on, nurturing your leads to become sales-ready was never easy. Scrolling through a list of endless leads, reaching out to them and then trying to customize and craft a suitable follow-up are […]

GoDaddy Enhances Mobile Shopping With ApplePay and Shopping Cart Intelligence

Apple is the leading mobile payment solution for many retailers. GoDaddy announced that today small business retailers using GoDaddy can now let their customers buy with Apple Pay. GoDaddy also announced 3 upgrades to its shopping cart features. These upgrades include: Smart mobile checkout: redesigned checkout flow to minimize all friction points for customers to complete […]

3 Reasons Invoicing Apps Are Essential For Fledgling Businesses

It’s great to have an idea and a dream. It’s great to make your first sale. But nothing smells “amateur” and “unprofessional” like bad invoicing. I recently purchased an item online, from a fledgling part-time business owner. The payment site had a different name, the email address had a different name and the email I […]

Don’t Let Technology Create Blinders On Your Perspective. Every Leader’s Nightmare.

Technology is amazing. Getting news rapidly is amazing. Seeing what are friends like (and don’t like is amazing). However, one of the downsides of technology is that the automatic algorithms give us an unrealistic view of the world. Jenn Wortham writes in the New York Times In hindsight, that failure makes sense. I’ve spent nearly 10 […]

Video Humanizes Your Brand: 3 Tips To Use It For Your Business.

Regardless of your occupation, understanding why the use of video is becoming a powerful communication tool is crucial. While entertainment videos are still leading the ranks when it comes to the type of video being watched, instructional and informational videos are not far behind. I’ve asked Matt Pierce, customer support manager at TechSmith Corp, to share […]

Social Bots: Should You Use Them for Customer Service?

Facebook Messenger enables you to have pre-programmed bots to answer and interact with customers. Twitter now enables bots as a form of customer service. If you have very low customer engagement a bot might not be worth it for you, however, as you have an increasingly engaged customer base being able to service them is important. […]

Microsoft Teams: How Microsoft Is Changing and Evolving Business Collaboration & Communication

Let’s give Microsoft credit. It is NO longer the company of 10 or 20 years go, launching, software installed on a PC – those days are over. Seeing Satya Nadella on stage at Microsoft’s press conference, launching Microsoft Teams, was big. Hear a snip of his presentation here. Microsoft Teams is yet another successful push by […]

Can You Be Held Liable if Your Website is Hacked?

Data breaches are a major concern for many businesses and with good reason. If you have a business website, there’s a good chance it will fall prey to a cyberattack of some sort. This raises the question of who will be held liable if your website is hacked and customer data is exposed. I’ve asked […]

How To Use Text, Images and Video To Reach Different Audiences

When you are giving a presentation, striking the right balance and appealing to all different demographics at the same time, can be a challenge.  Overall, think of your presentation as an ad for what you are saying. Use a combination of a bold statement with a strong image that grab everyone’s attention. More specifically, here […]

Microsoft Bookings – Enable Customers To Make and Amend Their Appointments Online

My dentist is amazing, however, when I want to make or change appointments I have to call his office. Why? Why can’t I do it all online? There are MANY great online scheduling services available and Microsoft recently released one of its own – Microsoft Bookings. Integrated into Microsoft Office 365, Microsoft Bookings helps small […]