Archive by category eCommerce

3 Things Amazon Can Teach Us About Marketing Automation

3 Things Amazon Can Teach Us About Marketing Automation

As with any business process, the most efficient method of delivery and execution is through automation. This theory holds true with certain marketing processes, as well. Marketing automation is the system and process that enables businesses to automate, in full or part, the repetitive tasks in their marketing and sales processes. These tasks could include [...]

Should You Ditch Checks and Credit Card Swipes? Zipmark’s CEO Offers Solutions for Digital Payments

Should You Ditch Checks and Credit Card Swipes? Zipmark’s CEO Offers Solutions for Digital Payments

The ease of which small businesses, not just big businesses, can send and receive payments is evolving very fast. One of the companies I work with sends me invoices via Freshbooks and links to paying the invoice through Zipmark a direct bank to bank payment option. Jay Bhattacharya, CEO, Zipmark shares his thoughts and expertise about [...]

10 Website Features That Are Scaring Your Customers Away

10 Website Features That Are Scaring Your Customers Away

A customer recently warned me that he was scared away by something on my website. What are some other website features I should eliminate / modify to avoid scaring away potential buyers?     The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently [...]

Why Creating a Digital Storefront is Crucial for Your Small Business

Why Creating a Digital Storefront is Crucial for Your Small Business

Why Creating a Digital Storefront is Crucial for Your Small Business           by Ethan Conley, Name.com  After a record-setting Cyber Monday, it’s clear that people know they have a ton of shopping options. Whether they typically make purchases online or in-store, consumers are going online to see what competing businesses have [...]

10 Disadvantages of Using Cloud Software to Power Your Business

10 Disadvantages of Using Cloud Software to Power Your Business

What are some of the cons of using cloud software like Google Apps to power your business operations?   The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start [...]

clearString: A Web Content Management System Developed For and Catering To Small Business

clearString: A Web Content Management System Developed For and Catering To Small Business

When it comes to open-source, free to use content management systems, the first thing that pops into every tech-savvy’s mind would either be WordPress or Joomla. Though, they’re best at what they promise, but when we measure the quality and compatibility of their features and add-ons (plug-ins to be precise), some of us might feel [...]