Archive by category Email Marketing

DIY Your Marketing: The Essential Toolkit for SMBs

Marketing often requires so much effort that it’s no surprise that many businesses work with agencies or hire expert consultants to help them advertise and grow their business. Most businesses use a combination of social media, email marketing, SEO, PPC campaigns, and user generated content to build their online presence, and just one of these […]

6 Reasons Why Your Content Marketing Sucks

Content marketing makes up a huge part of most brands’ marketing strategies. It can yield incredible results that impact all areas of your business and its online presence… but only if you do it right. While many brands all over the world are reaping the benefits of their content marketing efforts, just as many are […]

New Email Authentication Rules Will Impact Your Email Delivery: Understanding DMARC

Have you ever received an email claiming to be from a specific brand or company, but it clearly wasn’t? Well, you’re not alone. And to prevent these type of “phishy” emails from reaching your inbox, email authentication standards have been put in place. That’s where Domain-based Message Authentication, Reporting & Conformance (DMARC) comes into play. […]

10 Awesome Email Management Tools

What’s your favorite email management tool and why? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live […]

Overwhelmed by Marketing? New Survey Shows Just How Tough Small Business Marketing Is

Marketing is of utmost importance to small business owners, but it is also one of the most challenging parts of running your business. Which marketing strategies should you use? Who should handle your marketing? How do you fit marketing in a small business budget? And is your marketing even effective? If you’ve ever been overwhelmed […]