Price . sales strategy

How To Make Price A Strategy In Your Sales

Last holiday season, Amazon updated pricing on its website nearly 10 million times, ensuring the best sales beat out competitors. Now, smaller retailers have similar enterprise-pricing tools that enable creative pricing strategies across all sales channels. Kara Egan, Director of Product Marketing, Stitch Labs, shares her insight in this guest blog post. As a business, it’s […]

AmazonBox640

Amazon Free Shipping on Small Items Might Hurt Local Retailers

eCommerce giant Amazon recently released plans for another strategic move that they are hoping will help them secure more business that local retailers are getting: Free Shipping on smaller items purchased through their site. In a recent blog post on electronic postage solution provider, Endicia, they shared that the new offering from Amazon will provide […]

Amazon-Trunk-Delivery-e1431728933684-618x406

Amazon’s “Trunk Delivery” Program is Delivering Packages in Customers’ Trunks

No one can deny the convenience of online shopping -you search products online,  click ‘purchase’ and in a matter of days your products are delivered directly to your doorstep.  But, what happens when you’re not available to receive your package? With most delivery hours taking place during working hours, packages are often left exposed for anyone to take, thrown […]

Closing-The-Gap1-618x432

3 Ways to Bridge the Gap Between Small Businesses and Retail Giants

Amazon is known for being one of the largest online retailers in the eCommerce world however, despite their many resources, it seems that small businesses still have a fighting chance to compete with them and all the other big dogs. Amazon, along with other retail giants, create stiff competition for small businesses, but there are some unique opportunities that smaller […]

Amazon Prime Now

Amazon Heats Up the Competition with New One-Hour Delivery Service: Prime Now

The convenience of online shopping has created a whole new level of competition for not only online retailers but local retailers as well.  The luxury of shopping in your pajamas from home has made online shopping the more convenient choice however, it has not been able to trump the advantage of immediacy that offline retailers provide. Amazon, however […]