Many small business owners have heard of the term ‘landing page’ even if they haven’t used one before. Whether you are a novice or an expert, we have a great story in this Smart Hustle recap where the Vice President of Marketing for LeadPages explains how to use landing pages to turn website visitors into leads and leads into customers. Our recap also includes the inspirational story behind the Kauffman Foundation and why you should let go of perfectionism in your small business. For knowledge, inspiration, and an important reality check, discover these stories below.
How to Use Landing Pages
Landing pages are an important tool to use in the middle of your marketing funnel. They help you capture website visitor information so they become leads that you can contact – and then they help move those leads into paying customers. In this interview with Robert Nendza of LeadPages (a landing page tool), he explains how to use landing pages, detailing the process so you can replicate it in your own business. This article (and the accompanying audio interview) is sure to change the way you think and execute your marketing.
Click to read How to Build a Powerful Marketing Machine: Tips from LeadPages VP of Marketing
The Inspirational Story of the Kauffman Foundation
The Kauffman Foundation is a philanthropic organization that is devoted to the advancement of education and entrepreneurialism. As a small business owner, you may have come across the name before and even visited the website for resources like the ‘Founders School’ which provides valuable information to entrepreneurs. In this article, we get the full story of the man behind the Kauffman Foundation. In an exclusive Smart Hustle interview, Matt Pozel from the Kauffman Foundation tells the inspirational tale of Ewing Kauffman whose sales expertise and business savvy helped him earn the money to start the foundation. This is a tale that is sure to inspire and motivate your own journey.
Click to read Matt Pozel of the Kauffman Foundation Shares the Story & Legacy of Ewing Kauffman (Interview)
Stop Aiming for Perfect
Small business owners are a highly ambitious group, a fact that makes many of us prone to perfectionism. While ‘perfect’ may be the standard you have set in your business, this article explains why perfectionism can actually hurt, not help, your business. If you need convincing, this article has 5 reasons why perfectionism isn’t a good model. It also offers help to those perfectionists who have to learn how to let go.
Click to read 5 Reasons You Need to Stop Aiming for Perfect in Your Business
Knowledge, inspiration, and reality checks – that’s what we are offering you in this edition of the weekly Smart Hustle Recap. For help on your other small business issues and questions, make sure to check out the full Smart Hustle website here.