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Native Ad Networks: Top 9 Services for Advertisers and Publishers

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Native ad networks help advertisers and webmasters generate more leads and conversions via their websites. They do this by connecting content creators to publishers boasting massive online traffic who agree to host ads on their platform. The common result is that publishers are able to more quickly monetize their online platforms.

Additionally, native advertising platforms support the creation and distribution of ads or paid content that match the form, style, and function of the media in which they appear. By blending into the native content of the target platform, these ads are perceived as being less intrusive and sometimes readers are even unaware of the promotional nature of the post.

Native advertisements are typically presented as in-feed ads that appear in social media, are promoted via search listings, or show up as related content recommendations. They can even be blended into social media platforms, streaming services, and news sites. Oftentimes they get picked up by ad agencies and affiliate marketers.

These types of ads are becoming an increasingly popular format for advertisers. Native advertising can be considered a part of any company’s ad distribution operation. They are often part of a company’s overall content marketing strategy.

The majority of native advertising platforms will offer A/B testing, ad inventory management, affiliate management, AI/machine learning, analytics/ad attribution tracking, audience targeting, automated publishing, behavior analytics, and bidding strategies. Some services offer even more features. It’s worth noting that these types of platforms typically support Cloud, SaaS, and web-based implementations.

Native Ad Networks Can Help Boost Brand Awareness Rapidly

If you’re looking for an effective way to generate increased awareness for your brand, product, or service, native advertising is worth consideration. Native ad networks represent an opportunity that can provide a lot of bang for the buck. Listed below are nine of the top native ad networks.

1. Taboola

Taboola has a global reach of 1.4 billion monthly visitors, approximately 44.5% of the global population of internet users. Roughly 50% of Taboola’s traffic comes from countries such as the United States, UK, France, and Japan. Taboola partners with 10,000+ top websites including Fox Sports, NBC, USA Today, Business Insider, Bloomberg, MSN, CBS News, etc. Their ads are delivered as recommended content and in-feed content across partner platforms.

2. Outbrain

Outbrain ranks among the top three native advertising platforms in the world. It currently boasts a reach of 1.2 billion monthly visitors. The company partners with premium publishers across different countries including the United States and UK, delivering ads in the form of recommended content, in-feed, search, and promoted listings.

3. MGID

MGID has been in the business of native advertising for 12 years. It’s ranked among the top three advertising networks in the world and MGID’s reach equals 850+ million unique monthly visitors from the web. MGID partners with top websites and blogs around the globe.

4. Revcontent

Revcontent delivers native ads in the form of recommended content and in-feed content across premium publishers such as USA Today, Tribune media, Nasdaq, and the like. Their ad inventory encompasses e-commerce, finance, health, beauty, and politics. 50% of the companies’ traffic comes from the United States and UK.

5. Yahoo Gemini

Yahoo Gemini has a reach of over one billion unique monthly visitors, with 50% of their traffic coming from the United States, UK, and France. To begin advertising with Yahoo Gemini, applicants need to have a minimum of $25 deposited in a Yahoo ad account.

6. Admixer

With over 10 years of experience, Admixer is another veteran in the native advertising industry. Their ads are delivered as in-stream, in-article, native display banners across top publishing platforms.

7. Plista

Plista partners with over 1,500 websites around the world. Approximately 80% of their traffic comes from Germany, Poland, Russia, and Australia, so this distribution makes Plista appealing to advertisers who are interested in driving high-quality traffic from these countries. The company charges clients using a cost-per-click billing model.

8. TripleLift

According to their business statement, TripleLift promises to help advertisers generate 3x higher brand awareness and consumer purchase intent. TripleLift targeting is based on country, region, browser, operating system. They partner with top publishers such as USA Today, BuzzFeed, eBay, BBC, and the like.

9. Nativo

Nativo boasts approximately 220 million unique visitors from the United States alone. This makes Nativo one of the top native advertising platforms for targeting audiences in the United States, UK, and Canada. Nativo further targets audiences based on country, device, region, and operating system.

Native Ad Networks Can Help Cut Through the Noise

In today’s media-saturated world, native advertising should be a pivotal part of every successful marketing strategy. Native ads mimic the surroundings in which they appear. This makes sure your message is delivered as discreetly as possible and allows you to catch and hold a user’s attention.

There are many native advertising networks out there, so doing some research is definitely in order. The nine listed above are the top networks you can trust to help you get your brand message in front of your target audience. Depending on your niche, you stand a better chance of converting and generating quality leads when ads are not perceived as interruptions.

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Renee Johnson is a freelance writer who covers the business and tech worlds. With experience writing for a variety of tech-based publications and a background in business, management, and finance, Johnson discusses new technologies and their impact.