Archive of May 2018

10 Ways to Improve User Experience and Increase User Engagement

What’s one UX design element you have implemented that has proven to increase user engagement or sales? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow […]

How Has Technology Impacted Your Business?

Even a few years back, when you walked into an office, you would find employees working on typewriters and chatting with their colleagues on their landline phones. When they had to communicate with another colleague, they had no option but to get up and reach out to the workplace of that individual. However, technology seems […]

Branding Your Business On a Budget

Every business needs to have an identity, so that customers know and remember what the business is about. The process of creating and communicating this identity is called branding, and it’s key in ensuring a company’s success. Branding your small business is all about creating a recognizable look, and a memorable one, that your customers […]

6 Signs You’re Over-Segmenting Your Marketing Automation Campaigns

Email marketing automation software and personalization is becoming more hyped with the rise of big data and AI. Every marketer knows that email list segmentation improves open and click rates. Segmented lists have 14.31% more open rates than non-segmented counterparts. It also raises click rates up to 100.95%. But, there’s such a thing as over-segmentation. […]