Archive by category Sales

3 Things Amazon Can Teach Us About Marketing Automation

3 Things Amazon Can Teach Us About Marketing Automation

As with any business process, the most efficient method of delivery and execution is through automation. This theory holds true with certain marketing processes, as well. Marketing automation is the system and process that enables businesses to automate, in full or part, the repetitive tasks in their marketing and sales processes. These tasks could include [...]

9 Hot Marketing and Sales Priorities Every Small Biz Needs to Implement

9 Hot Marketing and Sales Priorities Every Small Biz Needs to Implement

Infusionsoft (all in one sales and marketing software for small business) brought together a virtual panel of sales and marketing experts to get their predictions for the HOTTEST initiatives in sales and marketing for 2014. Our experts include:  Melinda Emerson, Ann Handley, Gene Marks, Rieva Lesonsky, Anita Campbell, Seth Godin, Ginger Conlon, Rebecca Sprynczynatyk, Laurie McCabe, David [...]