Archive by category Blogs

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and [...]

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

Writing engaging and informative marketing copy for your business can be a struggle. Finding the right words that convey who you are, what you do and target your ideal client can be a challenge. At the 2014 Small Business Summit, Jean Tang, founder of MarketSmiths - a creative copywriting agency located in Brooklyn – shared tips and strategies [...]

clearString: A Web Content Management System Developed For and Catering To Small Business

clearString: A Web Content Management System Developed For and Catering To Small Business

When it comes to open-source, free to use content management systems, the first thing that pops into every tech-savvy’s mind would either be WordPress or Joomla. Though, they’re best at what they promise, but when we measure the quality and compatibility of their features and add-ons (plug-ins to be precise), some of us might feel [...]

It’s Tumblr Time! 10 Tips For Using Tumblr To Market Your Small Business

It’s Tumblr Time! 10 Tips For Using Tumblr To Market Your Small Business

Yesterday was a big day in Yahoo‘s quest to remain relevant. They purchased Tumblr for $1.1 billion and significantly revamped Flickr. And in buying Tumblr, Yahoo CEO Marissa Mayer promised its millions of users that they wouldn’t “screw it up.” Tumblr users are full of fear over the acquisition, but Forbes has a number of [...]

Five Simple Steps To High-Quality Content

Five Simple Steps To High-Quality Content

Creating high quality content means creating value to keep your audience engaged. As more small businesses move into content marketing by using their blogs, articles and videos to capture a new audience and drive more traffic, here are our must-know content creation tips: 1. Know your audience Different types of content appeal to different people. [...]

The How To’s Of Writing Content For Your Blog vs. Social Media vs. The Web (Infographic)

The How To’s Of Writing Content For Your Blog vs. Social Media vs. The Web (Infographic)

As the CEO of a small business, you are undeniably wearing multiple hats and deciphering your marketing strategy is just one of them. Today, regardless of the size of your business, you need to reach out to clients beyond the brick and mortar via emails, social media, websites, blogs and professional networks, with the style [...]