Email Marketing
What’s your best tip for an entrepreneur just about to dive into PPC marketing for the first time? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that... Read More
If you’re serious about marketing your business, chances are you’re using an email marketing platform, a customer relationship management (CRM) solution, or both. A combination of both gives you plenty of power over your marketing campaigns, ensuring that you know who opens their emails and keeping track of your most loyal customers. The recent affordability... Read More
As per a May 2012 report by the National Economic Council titled Moving America’s Small Business and Entrepreneurs Forward, almost 28 million firms in America continue to work with limited marketing budgets due to a persistently weak economy. No wonder then that all marketing battles in the small business space continue to be fought over... Read More
After more than 20 years of experience leading direct and online marketing programs for some of the biggest companies in tech and entertainment such as NBC Internet, XOOM.com, Claris Corp (a wholly owned subsidiary of Apple Inc) and Symantec Corporation, Janine Popick struck out on her own and started VerticalResponse in 2001. VerticalResponse, which was started... Read More
What tools or steps are you using to ensure your customer data is safe across all your platforms? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program... Read More
While email marketing has the ability to deliver highly valuable, informative, and helpful content to your subscribers while keeping it personal and regular, new subscribers signing up for your email marketing list is a sure sign of your success in business – it’s a sign of trust, an intent to buy, or at least subscribers’... Read More
Our beloved Ramon Ray, editor of Smallbiztechnology and Regional Director of Development for Infusionsoft, is currently at INFUSIONCON 2013, where he caught up with Brett Martineau of SixthDivision. SixthDivision is a consulting firm that offers Infusionsoft users a better source of coaching, training, and done for you services. In this quick video interview, Brett shares with... Read More
A small business regularly sends e-mails with attachments to potential customers, existing clients, and colleagues, with no way to tell whether that attachment is ever viewed. What if there were a way to track what happens to your attachment after it leaves your mailbox? Tout App provides templates and tools to put businesses in charge... Read More
Both in 2008 and 2012, President Obama made history with the amount of money he raised in his presidential campaign. More surprising than the total amount was how he raised the money and the number of people who contributed. An analysis of 2012 campaign finances shows that 57 percent of Obama’s non-Super PAC donors gave... Read More
Compared to all possible methods of promoting your business through the internet, such as search engine marketing, online advertising and social media marketing, email marketing is believed to be one of the most efficient, effective and budget friendly. Email marketing can be used create awareness of a product or service, announce promotions or simply strengthen... Read More
