Archive by category Advertising and Marketing

14 Cost-Effective Ways to Engage Facebook Followers

With new capabilities and creative ways to reach your audience, increasing your social media engagement doesn’t have to rely on the dollars you spend on sponsored posts. What’s one cost-effective way you have been able to increase your audience’s engagement on Facebook? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of […]

Kim Spalding and Ramon Ray

Google Enhances Advertising Solutions for Smaller Businesses – Smart Campaigns

There are billions of users, that’s me and you, using digital media. This includes Google, Facebook, Twitter, LinkedIn, Snapchat, YouTube and Instagram. Of course it also includes the millions of websites, apps and other “digital” content sources. Announced today, Google is making it even easier for smaller businesses to create and serve ads on it’s network […]

How Big Data and Automation are Giving Marketers Real-Time Solutions

Anticipating customer needs is a necessity of today’s marketing plans. It’s not enough to wait for a customer to come to you; the best marketing strategies involve intuitive thinking so that consumers have what they need without having to look for it. Advancements in Big Data – or the analysis of customer behaviors online and […]

Want to Reach New Customers? Try These Inexpensive Tech Hacks

A business’s marketing efforts do not need to cost a fortune in tech to create value. What’s one inexpensive (or free) tech hack that can help you reach new customers? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and […]

11 Strategies to Combine Your Offline and Online Marketing Efforts

What’s one strategy to connect my offline marketing to my online marketing? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Use Online Incentives […]

14 Trends B2B Marketers Need to Become Familiar With in 2018

What’s a trend this that B2B marketers need to understand this year? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Executive Branding Executive branding is […]

12 Tech Trends That Can Drive Small Business Success in 2018

What technology trend should small businesses watch for at the start of 2018? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Mobile Site […]