Archive by category Advertising and Marketing

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Last week I received a Tweet (or maybe an email) from someone from Twitter. At first I thought it might have been someone from PR or business development or even marketing. It wasn’t. It was someone from Twitter’s advertising department calling to help me better optimize my advertising campaign on Twitter for the 9th Annual […]

Can You Pitch to Reporters on Social Media?

Can You Pitch to Reporters on Social Media?

Small business owners are often urged to network online, using sites like Twitter and LinkedIn to forge professional connections that help them as they build their businesses. As professionals strive to gain as much exposure as possible both online and through media outlets, many wonder if social media could be a great way to connect […]

Twitter Boosts Small Business Advertising With Two Weapons: Education and 1 to 1 Outreach

Twitter Boosts Small Business Advertising With Two Weapons: Education and 1 to 1 Outreach

I’m impressed with two ways that Twitter is making moves to catch up with Google and Facebook and help small businesses use it’s platform for advertising. Twitter Advertising is pushing LOTS of great education about how to use its platform better. Guides, tutorials and etc. Secondly, Twitter is reaching out to individual small business businesses, with […]

3 New Media Strategies Every Business Should Know to Survive the Shrinking Newspaper Market

3 New Media Strategies Every Business Should Know to Survive the Shrinking Newspaper Market

Newspapers have been rapidly vanishing from the American landscape, as consumers increasingly get their news online. With CNN.com or The New York Times as a person’s homepage, why would they need a newspaper dropped on their doorstep every morning? As this media outlet continues to shrink, there are three new media strategies that every business […]

Accounting and Email Marketing Partnership: Segment Customers In Xero, Email With Constant Contact

Accounting and Email Marketing Partnership: Segment Customers In Xero, Email With Constant Contact

Small business accounting company Xero recently added a new feature called Smart Lists. This feature enables you to segments customers in Xero based on certain criteria. For example, who bought what product in a certain period of time? You can then take this list and seamlessly send it to Constant Contact to market to them. […]

Small Business Online Marketing Requires A Balance of Art (Human Skill) and Science (Technology)

Small Business Online Marketing Requires A Balance of Art (Human Skill) and Science (Technology)

To get the results of online marketing done right, it’s important that you are using a great balance of art (human skill) and science (technology). I’ve asked Kris Barton, Chief Product Officer, ReachLocal to share some best practices and thought on this careful blend of art and technology. Too often, online marketing solutions for SMBs don’t […]

Social Media Etiquette: 4 New Rules Every Professional Should Know

Social Media Etiquette: 4 New Rules Every Professional Should Know

Throughout history, professionals have followed unspoken rules of etiquette when promoting an event or product. They’ve sent press releases as directed, followed up later, and maintained positive relations with both the media community and the public. But with the rapid growth of social media, the rules are quickly changing, with professionals challenged to define proper […]

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook is in hot water for how it’s gone about experimenting on its users. We covered this on 3TechGuys Show, syndicated to Fox Business. However, everyone agrees that Facebook’s research has provided invaluable insight to science. The two lessons you, small business owners should learn are: 1. Survey, with permission, your users and gain insight […]