Archive by category Advertising and Marketing

How to Deal With Google Search Results Page Changes

How to Deal With Google Search Results Page Changes

Google is always the elephant in the room when we’re talking about the success or failure of our websites. Any changes the behemoth makes are studied, scrutinized and discussed, ad nauseam, so I was more than a little interested when my Google search results screen looked slightly different. At first I wondered if it was [...]

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

One Reason Why Twitter Advertising Beats Facebook Advertising: Postmortem Ad Analysis

I’ve advertised on both Twitter and Facebook, to promote various projects. Yesterday, I paid $100 to promote my post about #ICON14 speakers , I used Twitter to advertise. The $100 spent generated 32,000 views, about 700 clicks and 4 engagements (reTweets). The engagement is where you can see if your campaign resonates – mine clearly did [...]

Google SEO Updates: What You NEED to Know

Google SEO Updates: What You NEED to Know

It seems like every time we go online, we see a bunch of new information about yet another Google SEO update that has changed the search engine optimization (SEO) landscape for good. Whether you’re a small business owner or an SEO guru, it can be taxing to say the least to keep up with all [...]

3 Things Amazon Can Teach Us About Marketing Automation

3 Things Amazon Can Teach Us About Marketing Automation

As with any business process, the most efficient method of delivery and execution is through automation. This theory holds true with certain marketing processes, as well. Marketing automation is the system and process that enables businesses to automate, in full or part, the repetitive tasks in their marketing and sales processes. These tasks could include [...]

Magical Marketing Campaigns From 2013

Magical Marketing Campaigns From 2013

The Business Advertising industry enjoyed an exceptional year of advertising campaigns leaving memorable impact on the thoughts and inspirations of the American public. Several 2013 Ad Campaigns motivated consumers to stop and react emotionally to what they were seeing, then discuss what they’d experienced with family, friends, co-workers, essentially anyone who’d listen. In this article [...]

Reinventing Your Business: Get Inspired For Less

Reinventing Your Business: Get Inspired For Less

Innovation is all about taking risks, trying new things, and building on your success. Every business reaches a point where old methods don’t work and demand begins to wane as new companies fill even the narrowest niche market. How can an established company reinvent itself to compete with brash newcomers without breaking the bank? Blow [...]

$10,000 In Local Advertising or a Super Bowl Advertisement? Which One Is Best for Local Small Business Owners?

$10,000 In Local Advertising or a Super Bowl Advertisement? Which One Is Best for Local Small Business Owners?

Intuit had a contest to award one small business owner an advertisement on the upcoming Super Bowl, Feb 2nd. In a recent communication, Sage felt that a Super Bowl advertisement might not be best for a small business owner, based on a survey they took. Sage is offering a $10,000 local advertising prize package, in a [...]