Archive by category Advertising and Marketing

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Twitter Buy Button and New Page Features a Boost to Online Businesses

We’re starting to see trends with social platforms, such as Facebook and Google Ads, adding “Buy” buttons for quicker sale transactions. These features can be game-changers for small online businesses looking to quickly convert lookers into buyers. Following suit, testing is under way for a Twitter “Buy” button as well as for product and collection pages. […]

5 Sneaky ways to Measure demand for your product or service

Five Sneaky Ways to Measure Demand for Your Product or Service

Multi-national corporations spend millions of dollars developing products and market testing them before they move to a full-scale launch. Huge retailers and restaurant chains will study traffic patterns and demographics on a scale that puts political pollsters to shame. I’ve always been envious of these types of research. It seemed to me that market research […]