Archive by category Advertising and Marketing

The Small Business Advantage in Omni-channel Marketing

When it comes to marketing, big companies typically have an advantage over small business – but not all the time. According to Ramon Ray’s latest blog post on the Endicia Savvy Shipper blog, small businesses have big advantages when it comes to the hottest new form of marketing – omni-channel marketing. Omni-channel marketing has been […]

3 Tips on Using Social Content Marketing to Elevate Your Online Marketing

3 Tips on Using Social Content Marketing to Elevate Your Online Marketing

Printed pamphlet. Emailed newsletter. Company blog post. No matter what form it takes, most businesses do some form of content marketing as a way to distribute content to customers and set yourself up as an expert or a reliable source of industry information. Content marketing is an important way to attract customers – but are […]

Marketing Strategies to Crush Your Competition: Interview with Marketing Expert David Newman

Marketing Strategies to Crush Your Competition: Interview with Marketing Expert David Newman

Who out there would love to run circles around their competition when it comes to marketing and sales? Of course you do! But what if what you’ve been doing hasn’t helped you reach that goal? Then it’s time to sit back and listen to the tips of David Newman – the marketing expert who can teach you […]

4 Ways to Blend and Transform That Old School Marketing You Thought Was Dead

4 Ways to Blend and Transform That Old School Marketing You Thought Was Dead

I’m sure by now you have heard that old school marketing is dead. With the growth of the internet, the popularity of social media and the boom of mobile devices, businesses are finding new ways to win over customers. Goodbye newspaper advertisement, hello Google Adwords campaign. Farewell printed flyer, hail ye social media announcement. Adios […]

Ready To Buy Online Advertising from Amazon? Google Adwords Has More Competition

Ready To Buy Online Advertising from Amazon? Google Adwords Has More Competition

Amazon.com is the biggest retailer in the world. However, it’s not the biggest advertising platform and Amazon.com wants to change that. As reported by the Wall Street Journal Amazon.com is seeking to expand its own online advertising platform. First it will start by serving it’s own ads on Amazon.com, but industry observers expect that to grow […]

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Last week I received a Tweet (or maybe an email) from someone from Twitter. At first I thought it might have been someone from PR or business development or even marketing. It wasn’t. It was someone from Twitter’s advertising department calling to help me better optimize my advertising campaign on Twitter for the 9th Annual […]