Archive by category Advertising and Marketing

3 New Media Strategies Every Business Should Know to Survive the Shrinking Newspaper Market

3 New Media Strategies Every Business Should Know to Survive the Shrinking Newspaper Market

Newspapers have been rapidly vanishing from the American landscape, as consumers increasingly get their news online. With CNN.com or The New York Times as a person’s homepage, why would they need a newspaper dropped on their doorstep every morning? As this media outlet continues to shrink, there are three new media strategies that every business [...]

Accounting and Email Marketing Partnership: Segment Customers In Xero, Email With Constant Contact

Accounting and Email Marketing Partnership: Segment Customers In Xero, Email With Constant Contact

Small business accounting company Xero recently added a new feature called Smart Lists. This feature enables you to segments customers in Xero based on certain criteria. For example, who bought what product in a certain period of time? You can then take this list and seamlessly send it to Constant Contact to market to them. [...]

Small Business Online Marketing Requires A Balance of Art (Human Skill) and Science (Technology)

Small Business Online Marketing Requires A Balance of Art (Human Skill) and Science (Technology)

To get the results of online marketing done right, it’s important that you are using a great balance of art (human skill) and science (technology). I’ve asked Kris Barton, Chief Product Officer, ReachLocal to share some best practices and thought on this careful blend of art and technology. Too often, online marketing solutions for SMBs don’t [...]

Social Media Etiquette: 4 New Rules Every Professional Should Know

Social Media Etiquette: 4 New Rules Every Professional Should Know

Throughout history, professionals have followed unspoken rules of etiquette when promoting an event or product. They’ve sent press releases as directed, followed up later, and maintained positive relations with both the media community and the public. But with the rapid growth of social media, the rules are quickly changing, with professionals challenged to define proper [...]

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook’s User Experiments Should Teach You The Value of Surveying Your Customers

Facebook is in hot water for how it’s gone about experimenting on its users. We covered this on 3TechGuys Show, syndicated to Fox Business. However, everyone agrees that Facebook’s research has provided invaluable insight to science. The two lessons you, small business owners should learn are: 1. Survey, with permission, your users and gain insight [...]

5 Small Business Marketing Strategies That Work (Just In Case You Don’t Win the $25K Marketing Makeover Contest)

5 Small Business Marketing Strategies That Work (Just In Case You Don’t Win the $25K Marketing Makeover Contest)

When it comes to small business marketing, everybody wants to know what WORKS, but defining that is easier said than done. The perfect formula is different for everyone because it’s not just a small business marketing strategy, but rather taking that strategy and customizing it to your own business. That’s what makes the prize in [...]

Building a Lifestyle Brand: Todd Tesoro of Ivy Prepster Shares Tips at Wix Small Business Breakfast (Video)

Building a Lifestyle Brand: Todd Tesoro of Ivy Prepster Shares Tips at Wix Small Business Breakfast (Video)

Were you able to attend the last Wix Small Biz Breakfast on June 11th? We were able to have an informative conversation with Todd Tesoro, founder of Ivy Prepster, and he shared his thoughts and ideas on building a lifestyle brand. I know some of you weren’t able to make it, so I’ve uploaded the [...]

Twitter Advertising Abilities Grow. Web Site Tags Enable Powerful Retargeting Capbilities

Twitter Advertising Abilities Grow. Web Site Tags Enable Powerful Retargeting Capbilities

Twitter is a powerful way to advertise – reaching new customers and reinforcing your brand to reach current customers. Twitter now makes it easy for advertisers to retarget customers or prospects from Twitter, to your web site and back to Twitter. By placing a code, from Twitter, on your web site, called a web site [...]

Starbucks New Technology Offering Serves As Great Lesson in Innovation. Here are 5 Innovative Ideas for Your Business!

Starbucks New Technology Offering Serves As Great Lesson in Innovation. Here are 5 Innovative Ideas for Your Business!

Starbucks is launching new technology in their coffee shops. Believe it or not, this technology has nothing to do with the coffee business, but it WILL bring in more sales. The technology is a new tabletop phone charging system. The technology is designed so that customers can set their cell phone down on a designated [...]

Local Business Leads: Quality, Conversion and ROI – Interview with ReachLocal CEO Sharon Rowlands

Local Business Leads: Quality, Conversion and ROI – Interview with ReachLocal CEO Sharon Rowlands

I recently had the opportunity to sit down with Sharon Rowlands, CEO at ReachLocal, to discuss the importance of local marketing for small business, how to generate more local business leads and, more importantly convert those leads to actual sales. One of the factors we discussed is how to not only generate effective business leads, [...]