Archive by category Advertising and Marketing

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

Writing engaging and informative marketing copy for your business can be a struggle. Finding the right words that convey who you are, what you do and target your ideal client can be a challenge. At the 2014 Small Business Summit, Jean Tang, founder of MarketSmiths - a creative copywriting agency located in Brooklyn – shared tips and strategies [...]

Use Facebook Page CTAs to Drive More Traffic and Get More Leads

Use Facebook Page CTAs to Drive More Traffic and Get More Leads

The New Year has already brought with it major changes as far as Facebook and social media marketing are concerned. Some changes, like the social network’s new algorithm to crackdown on overly promotional content, could become a hindrance to small business owners using Facebook Business Pages. Others, however, are providing brilliant new ways of attracting [...]

Why Old School Marketing Is Still Essential In Todays Digital World [Video]

Why Old School Marketing Is Still Essential In Todays Digital World [Video]

In today’s competitive business environment, so much focus is placed on the newest ways to reach and market to your potential clients – and it’s often digital solutions that most turn to. But, as we learned from Carmen Sognonvi, Owner of Urban Marital Arts, at the 2014 Small Business Summit, there is definitely a place [...]

8 Tips to Boost Online Sales this Holiday Season

8 Tips to Boost Online Sales this Holiday Season

With the holiday season on us, online retailers are working feverishly, planning their promotion,  distribution, and service strategies to cash in on the year end sales. The National Retail Federation estimates that holiday sales accounts for 19.2 percent of the retail industry’s annual sales of $3.2 trillion. While the year on year growth in e-commerce [...]

Facebook Restricts “Salesy” Posts In 2015. 4 Things Small Businesses Can Do About Facebook Marketing Challenges

Facebook Restricts “Salesy” Posts In 2015. 4 Things Small Businesses Can Do About Facebook Marketing Challenges

The Wall Street Journal reports that in 2015 Facebook will restrict the commercial posts Facebook allows on pages. Understandably, Facebook needs and wants to generate more and more revenue. While this move WILL affect all businesses, especially small businesses, there’s several things small business owners can do. Invest in paid advertising – there’s nothing wrong with [...]

10 Digital Marketing Channels to Keep an Eye On

10 Digital Marketing Channels to Keep an Eye On

What do you think will be the next big digital marketing channel and why? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Amazon As content marketing continues to drive results for [...]

Success with Social Marketing: How to Build A Strong Customer Following Using Social Media (Video)

Success with Social Marketing: How to Build A Strong Customer Following Using Social Media (Video)

Do you struggle with social marketing in your small business? Are you lost when it comes to using social media to help GROW your business and build a strong customer following? If you answered “YES” to either question, then we have a gift for you! Our very own Ramon Ray, technology and marketing evangelist and the editor [...]