Archive by category Marketing and Sales

Will Facebook Dominate Local? New Changes Challenge Google

The unexpected and impending change in Newsfeed announced by Mark Zuckerberg in January 2018 is affecting both the personal profile and the business page. But, the drastic Newsfeed change is set to overhaul and leave an impact on the professional pages, especially for small and medium-size companies. With more than 80 million businesses using the […]

How One Business Gained 30 Percent More Customers by Turning to Subscriptions

The subscription business model is one of the hottest trends in commerce. Subscription e-commerce has doubled over the past five years, according to a recent report from McKinsey & Company, and roughly half of U.S. consumers have signed up for an online subscription of some nature. For businesses, this rise in popularity of online subscriptions […]

JP Morgan Chase Study – Understanding Opportunities and Life-Cycle of American Small Businesses

Today, every small-medium sized business shares an iconic status in the modern economy, and the owners of these businesses are the job creators, and righteous strivers who drive the economy of a country. But, for the enthusiasm and excitement surrounding small businesses, a central puzzle remains – what is the role of these businesses in […]

Paychex Survey Says Entrepreneurs Optimistic About Business Outlook, Ability to Find New Customers

Are you wondering whether now is the right time to start a business? Are customers out there? Is the economy optimistic or pessimistic? According to Paychex and their first ever Business Sentiment Report, the outlook for businesses is more positive than negative. Paychex regularly conducts polls to analyze the business climate. Their most recent poll […]