Archive by category Advertising and Marketing

Ready To Buy Online Advertising from Amazon? Google Adwords Has More Competition

Ready To Buy Online Advertising from Amazon? Google Adwords Has More Competition

Amazon.com is the biggest retailer in the world. However, it’s not the biggest advertising platform and Amazon.com wants to change that. As reported by the Wall Street Journal Amazon.com is seeking to expand its own online advertising platform. First it will start by serving it’s own ads on Amazon.com, but industry observers expect that to grow […]

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Why Is Twitter Phoning Small Businesses Helping Them Optimize Their Twitter Advertising

Last week I received a Tweet (or maybe an email) from someone from Twitter. At first I thought it might have been someone from PR or business development or even marketing. It wasn’t. It was someone from Twitter’s advertising department calling to help me better optimize my advertising campaign on Twitter for the 9th Annual […]

Can You Pitch to Reporters on Social Media?

Can You Pitch to Reporters on Social Media?

Small business owners are often urged to network online, using sites like Twitter and LinkedIn to forge professional connections that help them as they build their businesses. As professionals strive to gain as much exposure as possible both online and through media outlets, many wonder if social media could be a great way to connect […]

Twitter Boosts Small Business Advertising With Two Weapons: Education and 1 to 1 Outreach

Twitter Boosts Small Business Advertising With Two Weapons: Education and 1 to 1 Outreach

I’m impressed with two ways that Twitter is making moves to catch up with Google and Facebook and help small businesses use it’s platform for advertising. Twitter Advertising is pushing LOTS of great education about how to use its platform better. Guides, tutorials and etc. Secondly, Twitter is reaching out to individual small business businesses, with […]

3 New Media Strategies Every Business Should Know to Survive the Shrinking Newspaper Market

3 New Media Strategies Every Business Should Know to Survive the Shrinking Newspaper Market

Newspapers have been rapidly vanishing from the American landscape, as consumers increasingly get their news online. With CNN.com or The New York Times as a person’s homepage, why would they need a newspaper dropped on their doorstep every morning? As this media outlet continues to shrink, there are three new media strategies that every business […]

Accounting and Email Marketing Partnership: Segment Customers In Xero, Email With Constant Contact

Accounting and Email Marketing Partnership: Segment Customers In Xero, Email With Constant Contact

Small business accounting company Xero recently added a new feature called Smart Lists. This feature enables you to segments customers in Xero based on certain criteria. For example, who bought what product in a certain period of time? You can then take this list and seamlessly send it to Constant Contact to market to them. […]

Small Business Online Marketing Requires A Balance of Art (Human Skill) and Science (Technology)

Small Business Online Marketing Requires A Balance of Art (Human Skill) and Science (Technology)

To get the results of online marketing done right, it’s important that you are using a great balance of art (human skill) and science (technology). I’ve asked Kris Barton, Chief Product Officer, ReachLocal to share some best practices and thought on this careful blend of art and technology. Too often, online marketing solutions for SMBs don’t […]