Archive by category Advertising and Marketing

Five Sneaky Ways to Measure Demand for Your Product or Service

Five Sneaky Ways to Measure Demand for Your Product or Service

Multi-national corporations spend millions of dollars developing products and market testing them before they move to a full-scale launch. Huge retailers and restaurant chains will study traffic patterns and demographics on a scale that puts political pollsters to shame. I’ve always been envious of these types of research. It seemed to me that market research […]

Facebook “Call Now” Button Increases Local Awareness

Facebook “Call Now” Button Increases Local Awareness

In 2004, when Facebook was founded, the sole purpose of the site was to serve as a social networking platform for individuals to stay connected with their social circles.  Whether that be friends or family, many people sought out Facebook for their own personal use. Over the past many years, Facebook has continued to not only serve […]

Study Reveals Power of Facebook for Small Business Marketing

Study Reveals Power of Facebook for Small Business Marketing

Social Media marketing has become an essential for small businesses today. With almost half of the world’s population being active on the internet, it is one of the fastest and most effective ways to reach consumers. However, with so many different social platforms to choose from, knowing how to get started is often the biggest challenge […]

Hootsuite Ads Takes the Guesswork and Stress Out of Facebook Advertising

Hootsuite Ads Takes the Guesswork and Stress Out of Facebook Advertising

Facebook is an integral part of marketing for businesses large and small. Over 30 million small businesses use the platform for organic social media marketing and in February, 2015, Facebook announced that there are over two million who use their advertising services. As organic reach declines, more and more businesses are looking to Facebook ads […]

Facebook Schmoozing Small Business to Sell More Ads

Facebook Schmoozing Small Business to Sell More Ads

If you are a small business, odds are that you have a Facebook page set up for your business to help promote your products and services and to interact with your customers and clients. And while the platform provides many marketing advantages to businesses, in many ways it fell short, mostly because Facebook’s focus for […]