Archive by category Advertising and Marketing

Facebook Advertising

For Small Businesses, Facebook Is the Dominant Media Pillar

There’s 4 big pillars of advertising – print (newspapers, magazines), radio, TV and Facebook. End of story. It’s not …and social media…it’s “and Facebook”. Facebook’s $5.2 billion of advertising revenue in the first quarter, 1.7 billion users, profit of $1.5 billion continue to make Facebook a POWERFUL contender far beyond it’s rivals such as Twitter […]

Smart Hustle Recap: SXSW 2016 Coverage, Mark Cuban Quotes, and More

Smart Hustle Recap: How to Use Landing Pages, the Story behind the Kauffman Foundation, and More

Many small business owners have heard of the term ‘landing page’ even if they haven’t used one before. Whether you are a novice or an expert, we have a great story in this Smart Hustle recap where the Vice President of Marketing for LeadPages explains how to use landing pages to turn website visitors into […]

Smart Hustle Recap: SXSW 2016 Coverage, Mark Cuban Quotes, and More

Smart Hustle Recap: Word-of-Mouth Marketing, Tax Tips & How to Become a Better Manager

Word-of-mouth marketing is arguably the most effective form of marketing available. If your message can resonate with your most loyal customers, they will sing your praise and actually do the marketing for you. These customer-generated messages are especially powerful because word-of-mouth marketing statistics show that 84 percent of consumers trust recommendations from family, friends and […]

Smart Hustle Recap: SXSW 2016 Coverage, Mark Cuban Quotes, and More

Smart Hustle Recap – Valentine’s Day Marketing, Upcoming Tech Twitter Chat & More

We’re back for another addition of the Smart Hustle Recap, a regular feature on SmallBizTechnology where we look at the latest articles on Smart Hustle with links so you can explore your favorite stories. This week we’ve got articles that touch on all your favorite small business topics – marketing, technology, and sales. Our two […]

digital marketing

Overwhelmed by Marketing? New Survey Shows Just How Tough Small Business Marketing Is

Marketing is of utmost importance to small business owners, but it is also one of the most challenging parts of running your business. Which marketing strategies should you use? Who should handle your marketing? How do you fit marketing in a small business budget? And is your marketing even effective? If you’ve ever been overwhelmed […]

PerfectBanner-custom

PerfectBanner.com – New Service Automatically Tests Banner Ads – A/B Testing Service

Advertising online is a crap shoot. Most online advertising click-through rates are at around 1% or less – that’s very low and that does not even take into account the purchase or what happens AFTER the click through rates. I was recently introduced to PerfectBanner.com – a simple but neat service – which lets’ you build […]