Archive by category Advertising and Marketing

8 Tips to Boost Online Sales this Holiday Season

8 Tips to Boost Online Sales this Holiday Season

With the holiday season on us, online retailers are working feverishly, planning their promotion,  distribution, and service strategies to cash in on the year end sales. The National Retail Federation estimates that holiday sales accounts for 19.2 percent of the retail industry’s annual sales of $3.2 trillion. While the year on year growth in e-commerce [...]

Facebook Restricts “Salesy” Posts In 2015. 4 Things Small Businesses Can Do About Facebook Marketing Challenges

Facebook Restricts “Salesy” Posts In 2015. 4 Things Small Businesses Can Do About Facebook Marketing Challenges

The Wall Street Journal reports that in 2015 Facebook will restrict the commercial posts Facebook allows on pages. Understandably, Facebook needs and wants to generate more and more revenue. While this move WILL affect all businesses, especially small businesses, there’s several things small business owners can do. Invest in paid advertising – there’s nothing wrong with [...]

10 Digital Marketing Channels to Keep an Eye On

10 Digital Marketing Channels to Keep an Eye On

What do you think will be the next big digital marketing channel and why? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Amazon As content marketing continues to drive results for [...]

Success with Social Marketing: How to Build A Strong Customer Following Using Social Media (Video)

Success with Social Marketing: How to Build A Strong Customer Following Using Social Media (Video)

Do you struggle with social marketing in your small business? Are you lost when it comes to using social media to help GROW your business and build a strong customer following? If you answered “YES” to either question, then we have a gift for you! Our very own Ramon Ray, technology and marketing evangelist and the editor [...]

Marketing Isn’t Enough. How To Up Your Game with Customer Targeting

Marketing Isn’t Enough. How To Up Your Game with Customer Targeting

You’re a small business that is marketing like crazy in an effort to get new customers and sales – but it isn’t working. What’s going wrong? Why aren’t your marketing strategies bringing new customers to your door? Isn’t that how marketing is supposed to work? You’ve just hit the harsh reality that sometimes marketing isn’t [...]

The Small Business Advantage in Omni-channel Marketing

The Small Business Advantage in Omni-channel Marketing

When it comes to marketing, big companies typically have an advantage over small business – but not all the time. According to Ramon Ray’s latest blog post on the Endicia Savvy Shipper blog, small businesses have big advantages when it comes to the hottest new form of marketing – omni-channel marketing. Omni-channel marketing has been [...]