Archive by category Advertising and Marketing

Facebook vs. YouTube: Who’s Winning the Video Marketing Battle?

Facebook vs. YouTube: Who’s Winning the Video Marketing Battle?

Facebook vs. Youtube: Who’s Winning the Video Marketing Battle? By: Brad Jefferson, CEO of Animoto Over the past few months, the internet has been abuzz with chatter about Facebook overtaking YouTube as the go to destination for video on the web. Facebook surpassed YouTube in total number of video views on desktop in the U.S. [...]

New Facebook Creative Shop Helps to Share Your Business Story

New Facebook Creative Shop Helps to Share Your Business Story

Delivering an effective message on Facebook can be a challenging task for any small business.  Not only are you trying to explain to your audience who you are and the products and services you provide, but you’re also trying to provide high quality and engaging content.  That’s why Facebook has developed a Creative Shop for small and [...]

8 Remarketing Tools You Should Be Using

8 Remarketing Tools You Should Be Using

What is your favorite remarketing tool and why? The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. AdRoll Adroll partners with companies like Facebook and Google for advertising, and it’s particularly [...]

Simplify Facebook Ad Design with Social Postcards from Vistaprint

Simplify Facebook Ad Design with Social Postcards from Vistaprint

If you are a small business who understands the power of Facebook marketing and advertising, but just hasn’t been able to make it work for your business because designing the ads is too difficult, then you are in luck. Vistaprint, a global e-commerce brand empowering more than 16 million micro business owners to professionally promote their [...]

Winning Marketing Strategies that Will Crush Your Competition and Make Prospects Say “YES” [Video]

Winning Marketing Strategies that Will Crush Your Competition and Make Prospects Say “YES” [Video]

At the 2014 Small Business Summit, David Newman, author of “Do It Marketing” started his presentation with a live poll to the audience about their favorite forms of marketing.  Whether you chose to be tech savvy, anti-social media or a business that hasn’t even developed a website yet, there was one common goal among everyone in the room. [...]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Digital Marketing Lessons From a Celebrity Shark Tank Marketer [Video]

Almost everyone has seen or has at least heard of ABC’s TV show, Shark Tank. In this video from the 2014 Small Business Summit we get the inside scoop from Cliff Worley, Chief Digital Officer at Shark Branding, on his experience working behind the scenes with celebrity billionaire, Daymond John. In the presentation, Cliff shares his advice and [...]

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

How to Write Marketing Copy That Gets the Results You Want [VIDEO]

Writing engaging and informative marketing copy for your business can be a struggle. Finding the right words that convey who you are, what you do and target your ideal client can be a challenge. At the 2014 Small Business Summit, Jean Tang, founder of MarketSmiths - a creative copywriting agency located in Brooklyn – shared tips and strategies [...]